Toshiba claim that they have the superior panel and a superior LCD processor that delivers images to a screen that are more "natural" than other competitors in the market. Sony, they claim, are artificially stimulating the colour in their Bravia LCD TV screens to give a bright colourful appearance where as Samsung are failing to deliver on their "black" is superior
Click to enlarge Samsung LA40R81
Toshiba claim that the Samsung black in their LCD TVs is so black that it is failing to deliver detail when an image is processed to the panel resulting in TV watchers experience a black image in place of detail.
So in an effort to get to the bottom of who is right, we compared three basic LCD TV models from all three manufacturers.
The models in our bench test were the following LCD TVs.
From Toshiba, we compared the 42C3000 with the Samsung LA40R81 and the Sony Bravia KDL 40V2000. All are 40-inch LCD TVs (the Toshiba is a 42-incher, as there isn't a 40-inch model) currently being sold by retailers. They are all entry level models that sell for sub $3,000 and all TVs are WXGA models with a wide screen resolution of 1366x768 pixels.