Let's forget about the $40,000 price tag for a minute because the S9 is a stunning piece of lateral thinking, it?s a display panel suspended in a frame that looks brilliant from any angle.
It's also one of the best-performing large-screens we have ever seen under 100 inches.
With this TV Samsung has taken a no-holds-barred attitude and threw the return-on-investment book out the window.
As a result, excellence is achieved, and a luxury product is born that commands the $40K price tag.
The S9 represents the future for where display design is going and it took Samsung to lift the bar. This level of achievement pushes every manufacturer to aim a little higher, break down price barriers and innovate. And when that happens, we all win.
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