A 4SquareMedia Website

SECTIONS
> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> CES
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
Bathrooms
Design
Industry
Kitchens
Media Rooms And Lounges
Outdoor
Smart Home Design & Installation
Tomorrow's Technology
> Trio Awards 08
> TVs & Large Display
> Wireless & Networking
PRODUCT REVIEW
> Featured Reviews
SERVICES
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
SUBSCRIBE
> Subscribe to Newsletter
> Subscribe to Magazine



Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound





SMART IDEAS / KITCHENS

Forget TVs, Panasonic Invade OZ Kitchens

By Oonagh Reidy | Wednesday | 13/06/2012

Once the king of TVs, Panasonic has invaded white goods shelves.


Everything from irons to rice cookers and microwaves now brandish the Panasonic logo in Australia.

Today, the Japanese giant launched six new Refrigeration models which is the most the most "significant product introduction for some time," said Richard Tassone, Panasonic's GM Marketing, Consumer Electronics.

The invasion of the appliance market marks a major new direction not just in Australia but across the world, Tassone added.

One out of every two Pana products sold is now white goods which now outsell its hailed Audio Visual catory globally, he added.

And Pana hopes to do the same in Oz - and now sell everything from rice cookers to microwaves and eco savvy fridges.


Click to enlarge
But the Japs are reaping rewards from their shift in product focus and is now the No.1 selling microwave here in Oz, something which Tassone says he is "extremely pleased" about.

It also has a significant 14% share in the 10kg front loader category. It also revs up Pana's home appliance line-up to over 50 models - which now includes everything from air conditioners, washing machines and even bread makers.

Pana has been "quietly" establishing a footprint in the white goods market for some time, admits Tassone, but the launch of six smart models now sees it revving up its presence in the appliance market here - and getting quite loud about it.

But it now means business and is launching major marketing roadshow in the coming months for both consumers and retailers across Oz for its new refrigerators, which start at $1299 in the coming months, it announced today.

Read: Panasonic Switches On Eco Fridges

"Home appliances is one of the fastest moving categories at Panasonic, experiencing more growth in the past 12 months than at any time during the company's existence in Australia," Tassone said.


Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section





LATEST REVIEWS
New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5




SMARTHOUSE NEWSLETTER
Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

ADVERTISE
SmartHouse
reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

LATEST ISSUE
Smarthouse's
Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...