Sony To Get Into Drones

Written by David Richards     25/08/2015 | 07:35 | Category: TOMORROW'S TECHNOLOGY

Sony Australia could soon start selling commercial drone services say insiders.

Sony To Get Into Drones
Globally, the struggling Japanese technology Company is looking at new initatives to drive sales and that includes offering Australian farmers, construction Companies and those wanting to deliver goods to consumers a top end drone service which will be rolled out next year.

Sony Australia has not commented on the move.  

Currently the company's Aerosense venture is making automated drones to capture high-definition images and transmit them to the cloud for analysis, Sony told reporters overnight in Tokyo. 

The jointly owned company with robotics firm ZMP. expects sales to total about 10 billion yen by 2020, said Kotaro Sabe, Aerosense chief technology officer.

Sony, whose Xperia smartphones have failed to gain market share, is looking to find another use for its mobile phone and digital camera technologies in the nascent drone market. The unmanned aircraft industry may be worth $82 billion by 2025 in the U.S. alone, and has already attracted investments from Google Inc., General Electric and Qualcomm despite privacy and safety concerns.

"It's difficult to expect growth in the smartphone business with smartphones alone, which is why we are looking at new opportunities such as this," said Hiroki Totoki, head of Sony's mobile business.

Drones drew scrutiny in Japan when an anti-nuclear power protester used one to deliver a payload of radioactive material to the roof of Prime Minister Shinzo Abe's office in April. The incident prompted the government to consider strengthening regulation of unmanned aircraft.