Digital Radio On The Rise

Written by David Hague     13/03/2015 | 12:07 | Category: DIGITAL RADIO

For anyone who thought digital radio (DAB) was a dead duck and going the way of the initial digital AM, then a reassessment is needed.

Digital Radio On The Rise

Figures have just been released showing the number of people listening to radio via digital radios has reached 3.5 million per week in the five metro capitals. These figures were announced in the first quarterly report according to GFK by Commercial Radio Australia in the DAB+ Quarterly Update.

This equates to 24.2% of people in the five capitals where DAB+ is available.

In other figures interpreted from this, 1.5 million more people listen to radio on DAB+ via radio as against streaming, and are listening twice as long.

For the DAB+ unaware, the format is used to simulcast existing AM and FM stations. Examples include a country music station broadcasting in Sydney, Melbourne Brisbane and Adelaide and ARN have rebranded Mix '90s and '80s to PureGold '80s and PureGold '90s and Capital Radio's Hot Country stations has been rebranded to KIX Perth Digital and KIX Canberra Digital.

For new car buyers, 21 manufacturers now supply DAB+ radios in new vehicles including Jeep, Toyota, Jaguar, Ford and Audi among many others. More than 153,000 DAB+ enabled vehicles have now been sold in Australia. You can now even buy a marine version and choose from over 400 portable DAB+ devices.