|The campaign likens upgrading to the transition from analogue TV to digital, focusing on its benefits, including better sound quality and up to 30 extra stations.|
"Many people wake up to the same radio they have used for years - but like all technology, there are benefits to upgrading to a new digital model," Commercial Radio Australia chief executive officer Joan Warner commented.
"Consumers spend about 16 hours per week listening to radio, so it's a worthwhile investment for the extra station choice and better sound quality."
GfK's Digital Radio Report 3, meanwhile, has been released, showing a cumulative audience of 3.6 million people for DAB+ simulcast and digital-only stations in the five major metropolitan cities.
Warner stated that there were 2.73 million DAB+ devices in market at June, including 652,000 in new cars, while the figures include sales of the LG Stylus DAB+ smartphone.
"We're pleased that consumers have reacted positively to the LG Stylus DAB+, making it LG's number one selling smartphone in Australia in 2016," she commented.