Consumers appear to be taking to 3D with both content providers and TV manufacturers reporting increased sales.
Market tracker Display Search said that global TV sales shrank 8 percent in the first quarter while the market for 3D TVs grew by a whopping 245 percent.
The big winners were Samsung and LG, who between them held a combined 41 percent share of the global 3D TV market. Samsung accounted for 25 percent, down 9 percentage points from last year, while LG had a 16 percent market share, up 8 percentage points.
This translates to more than 7 million 3D TVs sold around the world between January and March.
Hollywood is also reporting increased demand for Blu ray movies with sales increasing 21% in the last quarter.