Already sales have shown positive growth for the year with 3D LCD TV panel shipments growing by 104 percent in the first quarter, according to new DisplaySearch figures.
Advanced LED+3D and 3D LCD TV panel shipments increased to 1.9 million units in the first quarter, representing a 3.9 percent penetration among all LCD TV panels shipped.
In addition, panel manufacturers are aggressively working to further increase 3D TV panel penetration in 2011, targeting 16.8 percent penetration for the fourth quarter, and an overall 12.3 percent for 2011.
David Hsieh, vice president of the Greater China Market for Displaysearch, said: "LCD TV panel makers are leveraging 3D as an important feature to rejuvenate TV market demand, in the hope that 3D provides a new viewing experience for consumers."
"The addition of 3D is attractive to panel makers because the price premium can help them increase average selling prices. Of course, there are many challenges for the industry in promoting 3D LCD TVs to end users, such as inadequate 3D content, the presence of flicker or crosstalk that can cause dizziness, price, uncomfortable glasses, and confusion about different 3D technologies," he said.
However panel makers are confident that 2011 is the year of 3D TV.
In Q1'11, shutter glass type 3D TV panel shipments reached more than 1M units, while pattern retarder type 3D TV panels followed closely behind with approximately 880,000 units shipped.