A 4SquareMedia Website

SECTIONS
> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> CES
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
3D TV
Accessories
Industry
Laser TV
LCD
LED
Mounting Solutions
OLED TV
Plasma
Portable TVs
Rear Projection
SED
4k TV
> Wireless & Networking
PRODUCT REVIEW
> Featured Reviews
SERVICES
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
SUBSCRIBE
> Subscribe to Newsletter
> Subscribe to Magazine



Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound





TVS & LARGE DISPLAY / 3D TV

3D Set To Push TV Prices Up

By Marie Jones | Wednesday | 01/06/2011

Despite the lack of content, problems with crosstalk and flickering TV images, 3D is set to push sales of LCD TV upwards with LCD panel makers targeting 12 percent 3D TV penetration in 2011.

Already sales have shown positive growth for the year with 3D LCD TV panel shipments growing by 104 percent in the first quarter, according to new DisplaySearch figures.

Advanced LED+3D and 3D LCD TV panel shipments increased to 1.9 million units in the first quarter, representing a 3.9 percent penetration among all LCD TV panels shipped.

In addition, panel manufacturers are aggressively working to further increase 3D TV panel penetration in 2011, targeting 16.8 percent penetration for the fourth quarter, and an overall 12.3 percent for 2011.

David Hsieh, vice president of the Greater China Market for Displaysearch, said: "LCD TV panel makers are leveraging 3D as an important feature to rejuvenate TV market demand, in the hope that 3D provides a new viewing experience for consumers."

"The addition of 3D is attractive to panel makers because the price premium can help them increase average selling prices. Of course, there are many challenges for the industry in promoting 3D LCD TVs to end users, such as inadequate 3D content, the presence of flicker or crosstalk that can cause dizziness, price, uncomfortable glasses, and confusion about different 3D technologies," he said.

However panel makers are confident that 2011 is the year of 3D TV.

In Q1'11, shutter glass type 3D TV panel shipments reached more than 1M units, while pattern retarder type 3D TV panels followed closely behind with approximately 880,000 units shipped.

Analysts have noted particular approaches taken by panel makers, in an effort to stimulate 3D TV demand. These include 3D price premium reductions, enhancing the 3D viewing experience, 3D Glasses and the emphasis on 2D experience.

In terms of price reductions, the 3D premium in 240 Hz panels for use with shutter glasses has seen reductions of over $25 this year. While pattern retarder technology is considered to have higher cost premiums than high frame rate panels due to the difficulties in producing 3D polarizing films, some panel makers have introduced pattern retarder 3D panels with CCFL backlights, trading the LED backlight premium for the 3D premium.

Improvements in the 3D viewing experience have also been made by using the pattern retarder method to reduce flicker or shutter glasses to enhance the 240 Hz driving frequency and reduce cross talk.

Manufacturers have also improved 3D glasses, including the development of cheaper, more user-friendly, fashionable and comfortable glasses. Some have also developed universal glasses to achieve compatibility.

Meanwhile panel makers have emphasised the need to keep the quality of 2D quality up, including full HD picture quality and high brightness since the amount of time consumers spend watching 2D content will exceed 3D on a 3D-ready TV.  

Some panel makers have also developed high aperture pixel technology to improve vivid full HD picture quality, as well as high contrast panel technology to realize real black, even in low gray scales.

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section





LATEST REVIEWS
New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5




SMARTHOUSE NEWSLETTER
Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

ADVERTISE
SmartHouse
reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

LATEST ISSUE
Smarthouse's
Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...