The comments were made 24 hours before LG is set to launch a new Cinema 3D Smart TV offering that is set to go head to head with Samsung's Smart TV offering which they claim is built around the next evolution in technology and not 3D.
Philip Newton, the Director of Audio-Visual at Samsung Australia "consumers want innovation not a 3D TV. They don't trust 3D and have already rejected it. 3D is not a new technology, what we are delivering is innovation and more of what consumers want; 3D is now a mandatory component in a TV and is just one of the many features that we deliver".
However LG Electronics disagree claiming that 3D and Smart TV's are alive and well and kicking goals for arch rival LG according to former Samsung Marketing Director Lambro Skropidis who recently took on the role as General Manager of Marketing at LG.
"LG and our Cinema 3D technology has resulted in LG being the fastest growing brand in the Australian TV market, we have gone from 15% share to 22% share, no brand has performed this well over the past year" he said.
"3D is doing well and our sales results reflect this. We are now the second biggest TV brand in the 3D market in Australia. 3D is an enabling forward TV technology and we lead in this market" he said.
LG claim that they have a superior new Smart TV offering due in part to a new wafer thin design improved 3D, a stylish new TV stand and a revolutionary new voice active remote control.
In their new top end model LG has a dual core Intel processor that allows users to easily search the web via either typing in a command or using the brand new LG voice activated remote control which via a simple command searches the web for content and web sites.
Also included is Dragon speech recognition, an application that allows users to dictate to a TV making it ideal for emails or quick memos while sitting in front of a Smart TV.
Also on board are new applications including an expanded Telstra BigPond Movie service, Red Bull TV and Intel wireless Display which allows for fast connection between devices and the LG TV.
The new Voice activated remote allows users to navigate using voice, a wheel built into the remote, via gesture and by pointing at the TV.