Google Launches Cheap TV Dongle

Written by David Richards     25/07/2013 | 08:05 | Category: TVS & LARGE DISPLAY

As Apple struggles to work out how to enter the TV display market, Google has jumped into the TV streaming market with a $35 dongle that delivers content from the cloud direct to a TV with a USB slot.

Google Launches Cheap TV Dongle

Called Chromecast the device is initially being launched in the USA, it allows users to select YouTube video content and play on their television. It to Apple's Airplay and Microsoft' Smartglass technology.

It's expected to be available in other countries in coming weeks according to Google executives.

Chromecast plugs into the HDMI port of a television and prompts a person's mobile device to download a Chromecast app and then connect the device to a Wi-Fi network.

The device works with Android smartphones, Chrome-powered laptops and even Apple's iPad and iPhone. "We have a multi-platform approach.and we go where the users are," said Google's chief of Chrome and Android, Sundar Pichai, in an interview at an event in San Francisco.

The Wall Street Journal said that Chromecast is the latest example of Google flexing its hardware-manufacturing muscle. Pichai said the company worked with a hardware maker in Taiwan to build the device, which he said he hopes will be embedded within new TVs and other devices in the future.

Google's past TV efforts have had some challenges. GoogleTV, software that is embedded in some TVs and devices that connect to televisions, was released in 2010 but failed to gain much traction.


Shortly Chinese Company Hisence will launch a Google TV offering in Australia.