A 4SquareMedia Website

SECTIONS
> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> CES
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
3D TV
Accessories
Industry
Laser TV
LCD
LED
Mounting Solutions
OLED TV
Plasma
Portable TVs
Rear Projection
SED
4k TV
> Wireless & Networking
PRODUCT REVIEW
> Featured Reviews
SERVICES
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
SUBSCRIBE
> Subscribe to Newsletter
> Subscribe to Magazine



Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound





SECTIONS / TVS & LARGE DISPLAY

Web Browsing While Watching TV Popular

By Computer Daily News | Wednesday | 27/11/2013

When it comes to media consumption, Australians are increasingly living in parallel universes, according to the Roy Morgan market research group.

Some 35 percent of Australians admit to browsing the Web while simultaneously watching TV, Morgan reports. That's up from 26 percent since the end of 2010.

Should TV advertisers be worried that more than a third of their viewing audience are looking elsewhere?

Not at all, argues George Pesutto, media and communications GM at Roy Morgan Research.

The research shows that Aussies who use the Internet while watching the telly are 73 percent more likely to look up a Web site because of something they've seen on TV and are 25 percent more likely to find TV advertising "interesting", compared to the average Australian.

"Our research shows that people who use the internet while watching TV are more likely to enjoy and respond to TV advertising compared with the average Australian, indicating that other connected devices can actually enhance or complement the viewing experience," Morgan says.

"Many in the industry are making it more interactive by incorporating social media or other digital platforms."

 In a separate finding, Morgan reports that the proportion of Australians streaming or downloading TV, movie or video content online to the extent that they are not watching live broadcast TV at all, has doubled since 2010 to 6 percent - or 1.2 million people.

And the proportion of households that consume at least some of their video from streaming or downloading has gone up from 36pc to 53pc.

That will be music to the ears of US video streamer Netflix whish is reportedly planning to enter the Aussie market, as well as to Foxtel, which is planning to increase its streaming activities.

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section





LATEST REVIEWS
New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5




SMARTHOUSE NEWSLETTER
Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

ADVERTISE
SmartHouse
reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

LATEST ISSUE
Smarthouse's
Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...