A 4SquareMedia Website

SECTIONS
> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> CES
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
3D TV
Accessories
Industry
Laser TV
LCD
LED
Mounting Solutions
OLED TV
Plasma
Portable TVs
Rear Projection
SED
4k TV
> Wireless & Networking
PRODUCT REVIEW
> Featured Reviews
SERVICES
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
SUBSCRIBE
> Subscribe to Newsletter
> Subscribe to Magazine



Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound





SECTIONS / TVS & LARGE DISPLAY

Display, Quality, Price & Online Info Key To TV Purchase Decision

By David Richards | Wednesday | 10/07/2013

With several vendors, including two key Chinese brands, set to launch new high-end Ultra High Definition TVs in Australia, new research has revealed that price, picture quality and online information play a key role with consumers when it comes to choosing which TV they buy.

 
In coming weeks, both Hisense and TCL are set to take on Samsung, Sony, Panasonic and LG in the 4K TV market, with TCL set to launch a sub $4,000 64" 4K TV in Australia, in a move that will test consumer attitudes. This TV, which was shown at CES in January, delivers a high quality 4K display and is remarkably cheap. 

According to a new research study by J.D. Power of consumers who purchased an HDTV measuring 50 inches or larger, picture quality was cited most often as the reason for their selection (66 percent), followed closely by price (62 percent).

In the 50 inch and below market, price (67 percent) was the leading reason, followed by picture quality (58 percent).

Among surveyed customers who purchased a 50-inch or larger HDTV, 67 percent visited a website for information prior to buying, compared with 21 percent among those who purchased an HDTV smaller than 50 inches.

They said that key to their decision to visit a retail store was content obtained when they visited a retailer or manufacturers website. 

The J.D. Power "2013 High-Definition Television (HDTV) Satisfaction Report" measured consumer satisfaction with HDTVs among 6,000 customers who purchased a TV within the past 12 months. 

Satisfaction was evaluated across seven factors: performance, reliability, ease of operation, style/appearance, features, price and warranty.

"Customers purchasing a smaller HDTV tend to be more price-conscious than those purchasing a larger HDTV," says Christina Cooley, J.D. Power diversified services industries practice director. "Yet we find that customers who buy larger HDTVs are more likely to research brands and features, before making their purchase."

"Consumers are doing their homework before visiting a retailer. However, it's not until they actually see the TVs side by side that they ultimately decide which brand, size and type to buy," says Cooley. "It's vital that consumers are able to clearly see and experience the various benefits provided across the manufacturers' offerings and have access to knowledgeable salespeople to help them decide which TV will best suit their needs."

According to the report, there is a notable shift in customers' selections of HDTV technology year-on-year.

This year, a larger percentage of customers have purchased LED televisions (44 percent) vs. LCD (39 percent) or plasma (17 percent) televisions, compared with LCD (41 percent), LED (33 percent) and plasma (19 percent) in 2012, according to the J.D. Power study.
 
The report found that 67 percent of customers with HDTVs 50 inches or larger and 43 percent of those with HDTVs smaller than 50 inches had a smart TV.

In comparison, 36 percent of customers with HDTVs 50 inches or larger and 16 percent of those with HDTVs smaller than 50 inches had a 3DTV.

"While 3D HDTV technology may not be as popular as manufacturers had hoped, smart TV is resonating well with consumers, who like its focus on online interactive media, Internet TV and streaming media," says Cooley.

Samsung ranked highest in the 50-inch and larger segment, while Sony and LG got high satisfaction ratings.

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section





LATEST REVIEWS
New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5




SMARTHOUSE NEWSLETTER
Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

ADVERTISE
SmartHouse
reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

LATEST ISSUE
Smarthouse's
Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...