A 4SquareMedia Website

SECTIONS
> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> CES
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
3D TV
Accessories
Industry
Laser TV
LCD
LED
Mounting Solutions
OLED TV
Plasma
Portable TVs
Rear Projection
SED
4k TV
> Wireless & Networking
PRODUCT REVIEW
> Featured Reviews
SERVICES
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
SUBSCRIBE
> Subscribe to Newsletter
> Subscribe to Magazine



Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound





SECTIONS / TVS & LARGE DISPLAY

Harvey Norman CE + IT Sales Slump As Consumers Flick The Retailer

By David Richards | Thursday | 23/01/2014

Two separate sources, one internal and the other a major supplier to Harvey Norman has said that the retailer has witnessed a major slump in consumer electronic and IT sales during the past 18 months as JB Hi Fi sales soar and Dick Smith moves to strip customers away from the struggling retail group.

According to sources sales of technology linked products have fallen from $1.2B to sub $900M as younger consumers move to shop at JB Hi Fi and Dick Smith. 

Recently research group Global Reviews released a report analysing the experiences of Australians looking to buy 46-55-inch televisions. Researchers discovered that JB Hi-Fi is the most preferred retailer. The report said that Harvey Norman was having a hard time holding onto online customers, with the majority defecting to other retailers as opposed to Harvey Norman". 

A major supplier to Harvey Norman told ChannelNews at CES 2014 that older consumers who in the past had spent money at Harvey Norman were now moving to retirement age and spending less. 

They said "Their kids who want the latest gadgets see Harvey Norman as an old fashioned store where, their parents use to shop, this is not where they want to shop which is why JB hi Fi has moved into appliances as well as expanded the CE offerings. They are getting both the store and online business that Harvey Norman would love to have". 

"The next problem for Harvey Norman is that Dick Smith is expanding and they also are starting to strip business away from the retailer, they are also planning to move into trendy appliances". 

The Global Reviews survey found that JB Hi-Fi was the dominant choice, topping the survey in all stages of TV research. 49 per cent of respondents visited JB Hi-Fi online, of which 68 per cent shortlisted the store. 33 per cent of all those surveyed selected JB Hi-Fi as their preferred brand. This was due to a combination of having purchased from them before (52%) and a perception of having the best prices (48%).

Despite getting an online visit from consumers when it came to actual TV purchases, the results for Harvey Norman plummeted, with just 17 per cent of those surveyed electing it as their preferred brand.

More than half of customers who shortlisted Harvey Norman ultimately decided to shop elsewhere.

 Most of the customers who did choose Harvey Norman based their decision on it being a brand they could trust, rather than price with indications that this consumer was 55+.

Yesterday we revealed that Harvey Norman is secretly developing its own branded electronics range, the move comes as research shows that there is a global move away from house branded goods to branded products, especially brands the consumers knows and trusts. 

The retailer is said to be working with at least one major distributor, which is Australian-based, on the project. No other details are available but it is believed the Harvey Norman label could be launched later this year, sold at its franchisees. 

It is not clear what the 'Harvey Norman' own brand range could include, but could potentially be anything from audio, accessories and speakers to TV's. The retailer was not available for comment at the time of writing.

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section





LATEST REVIEWS
New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5




SMARTHOUSE NEWSLETTER
Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

ADVERTISE
SmartHouse
reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

LATEST ISSUE
Smarthouse's
Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...