Samsung went for a double whammy at CES 2014 - revealing the largest UHD TV screen in the world - measuring an eye watering 110 inches This title is definitely Samsung's - LG only managed a 98" version.
This follows on from Samsung's first ever Curved TV - an OLED screen - currently on sale in Oz.
Unveiled at CES just moments ago, the Koreans have also just revealed a slew of new (curved and flat) UHD TV's including: U9000 Curved UHD Series (78", 65" and 55" screens), and six new flat 4K sets - 75", 65", 60'', 55" and 50".
Hell, it has even curved the flagship Full HD H8000 LED TV series, as the Curved TV war enters the next phase.
Samsung say its new TV line up sets the pace for innovation, as it goes head to head with arch rival LG, who announced 15 new TV's at CES, including OLEDs, UHDs, LEDs and Plasma. LG TV will be the first in Australia to legally deliver Netflix with 4K streaming of the TV show House Of Cards, the CEO of Netflix told Smarthouse.
(Incidentally, LG has just cut the price of its Curved OLED TV here in Oz by several thousand dollars - they are now sell for $7,999 down from $12K).
"Following last year's strong introduction of Samsung UHD TV, in 2014 Samsung will drive industry growth through tremendous innovation in UHD picture quality, breakthrough design and consumer choice," said HS Kim, executive vice president of visual display, Samsung.
Ultra High Def, known as 4K, boasts four times the resolution and pixels of Full HD and is hailed as the next big thing in TV, despite the high price and relative lack of content.