The Korean Company is set to invest $5.8B to develop new AMOLED panel technology, speaking in Taiwan Samsung executives have said that the Company is currently investing in the development of manufacturing plants and new display technology.
They said that they are looking to gain a larger market share in the Ultra HD TV segment by releasing more units and that they are also looking to bump up its production of Ultra HD TV panel technology in order to rely less on other makers such as AU Optronics (AUO) and Innolux.
Samsung aims to produce more low-cost Ultra HD TV panels for markets like China market where Ultra HD TV demand is expected to see the largest growth in 2014, the sources said.
DigiTimes claims that most TV vendors are expected to release more units sized 42- to 65-inch in 2014, with the proportion of 55-inch and above size units expected to increase the most.
Meanwhile, new 55- and 65-inch curved Ultra HD TVs from Samsung are now hitting markets such as Australia with the Company locally now investing in new instore retail marketing programs to educate consumers.
Samsung invested nearly US$4 billion in 2013 for developing AMOLED panel technology and is expected to add another US$3-5 billion in 2014.
The company is also looking to expand their flexible OLED display 6G production facilities by the end of 2014 with LG being the only Company that is mass producing OLED TV's for the Australian market.
Samsung's overall revenues from AMOLED panels are expected to be higher than those for LCD technology in 2014.
LG Display is also set to invest US$3 billion in capital expenditure to develop Ultra HD TV panel technology as well as 8G facilities for AMOLED TV panels and 6G facilities for developing LPTS handset panels.