Sony claim that Samsung is misleading the market when they claim that LED TV technology delivers a superior picture over LCD TV technology. Their comments made during a Sony roadshow for their new LCD Bravia TV range is now being challenged from several quarters, and not just by Samsung.
Sony Australia who only have one 11" OLED TV on sale in Australia at the staggering price of $6,999 and who last week took a swipe at Samsung over the marketing of their LED TV technology is now advertising their 116cm (46 inch) Sony Bravia TV as being LED backlight.
The experts say that Sony is wrong with almost every professional reviewer of LED TV's praising the quality of the display when compared to traditional LCD TV technology. They also calim that it is impossible to compare LED with OLED as no manufacturer has released commercial OLED TV's over 20".
Several reviewers have said that backlight LED TV technology is superior to traditional LCD technology that is found in the latest Bravia TV offerings.
Leading UK TV reviewer John Archer said in a recent story in Home Cinema Choice "LED backlight TV's are a big deal for a number of picture quality reasons, all centring around the fact that LED TVs use an array of individually controllable backlight segments, 128 of them instead of the single, always-on fluorescent lamp used in normal LCD TVs".
He added "This approach can massively improve that traditional LCD weakness of poor black levels, since it allows you to completely switch off the LED segments in dark areas of the picture, achieving near perfect blackness, at the same time that you can leave the LED segments in bright areas of the picture running at full brightness".
Trusted Reviews in the UK wrote" what makes LED technology so intriguing is the way it illuminates pictures. The LED approach thus allows you to turn off the lights completely in some areas of the picture, to deliver a near-perfect reproduction of black, while leaving LEDs in other areas at maximum illumination. In fact, you could in theory have one blacked out section of the picture right next to one fully bright section of the picture, giving rise to a huge possible brightness range within a single image frame"