LG Set To Grow TV Share While Taking On Wireless Audio Market.

Written by David Richards     06/05/2014 | 15:21 | Category: INDUSTRY

LG management believe that they can "seriously" grow their share of the TV market with a new range of OLED and 4K models, the Company who are also rolling out new wireless audio believe that they will also give Sonos a "run for their money" with a new wireless audio range.

LG Set To Grow TV Share While Taking On Wireless Audio Market.

Michael Doyle Director of Sales at LG claims that the new range of LG products is as "good as they have ever been" with the Company having an edge in the OLED TV market.

Doyle admitted that a big issue for retailers is education spanning their new WebOS software Ultra High Definition TV's and explaining the difference between 4K and OLED TV technology.

He said that sales of Ultra HD TV's was growing in Australia and that consumers were starting to migrate from plasma and early 1080p Full HD TV to a new generation of display technology. 

He said that GFK data reveals that UHD already makes up 5 percent of TV sales locally.

Earlier today LG revealed six new UHD models. The U Series consists of the UB850T and UB980T ranges. The 850T is being designated as the mid-tier range - available in 49- and 55-inches, starting at $2499.

At the top end LG is introducing the 980T premium UHD range which has 200Hz refresh rate this model is available today in a 65-inch panel. A 79-inch model will be launched in June along with an 84-inch model and a massive 98-inch model later in the year.

The Company has also shown their new WebOS technology which we revealed last week.

WebOS will be in all LG LCD models in the 6500 range and higher. The 32LB6500, which one can only presume is the 32-inch version, is the cheapest way to get into webOS, at $899. It's already available. The 65-inch version of that TV will be available in late June for $4599.

Doyle said "This year we can really make an impression in the TV and home entertainment market, we have a stunning range of products and multiple choices. We have an impressive range of wireless audio which when linked with our software, tablets and smartphones delivers both mesh networking and superior software connectivity over Sonos at a considerably cheaper price".

Doyle said that the Company is also introducing a new 77-inch Curved Ultra HD OLED TV which will take on the Samsung curved TV offering.