The S9 is Samsung's very first television to support the UHD standard. Needless to say this television will up scale HD and Full HD content to near Ultra High Definition levels anyway.
The resolution is not the only headline-grabbing feature. The S9 comes equipped with a powerful quad-core processor, the company's lauded interactive voice and gesture technologies, and also a suite of software-many of which are a gateway to entertaining content. The S9 is compatible with Samsung's Evolution Kit (sold separately); a hardware kit that can upgrade the S9's processor, GPU performance and software in the future.
Making the most noise is the S9's ability to hold a conversation. Samsung has teamed with Australia's own Macquarie University to produce the Natural Language Functionality*. In essence, it allows the S9 to understand the way Australians speak and respond in the native Aussie vernacular. Armed with this tool, fortunate S9 owners effortlessly shift through the available content by asking questions like "When is my next favourite program playing?" Its ability to identify programs users would like based on their viewing habits also helps.
Setting the benchmark in Samsung design, functionality and ease-of-use doesn't come cheap-the S9 retails for $40,000. But that kind of coin buys the ultimate Samsung room centrepiece. Samsung build each S9 to order and the price covers delivery, installation and setup. The White Glove Service professionals will go so far as to customise the content to suit individual tastes. The S9 is available in selected stores.