In Australia Samsung dominates the television market, and yet they trail Sony and LG in UHD. Fortunately the Consumer Electronics Show in Las Vegas is just the platform the company needs to argue why their first UHD products are the better choice.
And their new 85 inch S9 TV says a lot.
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It's an Ultra High Definition (3,840-by-2,160) television equipped with the company's Precision Black Pro technology, a 120 watt 2.2 channel audio system and software capable of displaying HD and Full HD content in near UHD clarity.
Samsung's voice and gesture control are also present, and somewhere inside the S9's slim body is a powerful quad core processor. This is all good, but we're struggling to get past its stand.