Hisense Hitch A Ride On F1

Written by Oonagh Reidy     06/03/2014 | 15:44 | Category: INDUSTRY

Chinese TV brand revs up brand with new F1 sponsorship deal

Hisense Hitch A Ride On F1 Hisense Australia is the official TV supplier to the 2014 Formula 1 Rolex Australian Grand Prix for the 2014 and 2015 season, it announced today.

Hisense, has put the pedal to the metal in a new marketing push to the millions globally who will tune into the 1 event in Melbourne this year, supplying hundreds of big screen TV's to the racing event located around Albert Park including the corporate suite, and F1 control room. 

The TVs range in size from 32-55 inches, CN has been told. The move will leverage the release of Hisense's new 'Vision TV,' its Android powered smart TV, this year. 

There will also be Hisense signage around Albert Park. The value of deal has not been disclosed. 

"Hisense regard association to major Australian events as a very effective communications instrument for the brand," said Andre Iannuzzi, head of marketing, Hisense Australia. 

"It makes an important contribution to our business success by strengthening brand awareness, positioning Hisense with a solid foothold to leverage the release of Hisense's new 2014 Android powered smart TV named 'Hisense Vision TV'". 

Last year's Formula 1 event in Melbourne attracted an estimated 300,000 fans into Melbourne's Albert Park. 

"We are thrilled to have Hisense Australia join the Formula 1 Rolex Australian Grand Prix family," said Andrew Westacott, CEO Australian Grand Prix.  

"Hisense proves to be a dynamic company with products that we stand behind 100 per cent, like Hisense we strive for perfection."