Panasonic, who today launched 23 new TV models founded on Plasma and LED LCD technologies, is set to fight the battle on design, screen quality and content.
Steve Rust, the CEO of Panasonic Australia, said "conditions in the TV market are tough. What we are delivering is superior TV technology and the best Plasma TV in the world today. Retailers should not discount this technology out; especially in today's considered purchase market."
Great pride has been taken in making the new TV range network savvy, whether it comes to accessing a slew of content or "deeply integrating 3rd party products." As of today, Telstra's BigPond Movie service will be available on Panasonic's TVs, with QuickFlix expected for release on the 17th of April. Ben Kinealy, Director of IPTV, T-Box, Pay TV and Video at Telstra claims the service will work better on a Panasonic TV than its rivals.
"The new Panasonic TVs deliver BigPond movie service significantly quicker than both LG and Samsung smart TVs. We achieved this by working with Panasonic engineers to place the application software directly onto an embedded chipset inside the Panasonic TV.
"This, coupled with our Widevine technology is allowing us to download movies almost instantly to a Panasonic TV."
|Panasonic's range-topping VT50|