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German Giant Blaupunkt Invades OZ

By Oonagh Reidy | Thursday | 20/09/2012

The Germans are coming.

German giant Blaupunkt is hitting Oz with LCD and home audio systems next month.

The blue dot brand known throughout Europe as reliable and affordable, Blaupunkt, meaning 'blue dot' in German, is well known for car stereo systems, but is unleashing snazzy looking audio systems that have digital radio, Apple docking, Airplay and Bluetooth in Oz.

Blaupunkt LCD TVs will range from 24" -39" sets and are aiming to be the TV of choice for the second or third room, and compete against mid-tier brands as opposed to big names like LG and Samsung, a spokesperson told SmartHouse.

Pricing for the LCDs haven't yet been released but they will be sold "exclusively" at Harvey Norman, whereas the audio goodies will be sold at all main retailers including JB Hi-Fi, The Good Guys and department stores.

Here's a rundown on Blaupunkt audio devices:

OSLO DAB (RRP $169) - This product features 20 station presets, an alarm clock, 12/24 hour clock settings, auxiliary input and headphone jack.

Click to enlarge
OSLO iDOCK (RRP $199) - listen to crystal clear digital radio or your own music from your Apple iPod, iPhone or iPad device. It also features an alarm, video output, LCD display, an inbuilt bass driver and has its own app.

Monaco (RRP $299) -  ideal smartphone accessory and compatible with Android, iPhone, iPad and iPod. It's finished in a slim and solid metal construction with leather style highlights and has a USB port to charge your smartphone on the go.

Click to enlarge
OSLOAIR (RRP $299) - this Airplay sound system is suitable for personal listening or multiple units around your home. It connects with all iOS devices to stream media and is WiFi a/b/g compatible. It features a USB input on the back panel for sync as well as an auxiliary input.

Bush Australia, distributors of the blue dot brand, played an instrumental role in product development of the audio devices, designed in London specifically for the Aussie market.

"Blaupunkt products have an enviable reputation for truly superb audio, dating back to the brand's first headphones in 1923 through to the sound systems found in many luxury vehicles today," said Bush Australia managing director, Daniel Todd,

"While audio quality has been secondary to mobility in recent years, Blaupunkt aims to address the imbalance. The blue dot means consumers can now enjoy the benefits of innovation in both mobility and audio quality when listening to music around the home."

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