The first batch of luxury leather smart seats occurred at Friday's AFL round 12 match between Essendon and Hawthorn. By end-2016, Etihad plans to have installed around 1000 of the seats, each equipped with Samsung tablets. (Natch, users face a hefty price over non digi-seatig)
The technology will replace some existing "video seats", according to Etihad acting CEO Michael Green, but he said the new high-definition screens will provide an "unprecedented experience" for Australian sports fans.
"Now we can offer fans a live match along with HD replay action, virtually in the palm of their hand," Green said yesterday.
Each seat is fitted with a Samsung Galaxy Tab S2 9.7-inch tablet. The tablets offer patrons access to Fox Sports and free-to-air channels along with Sky Racing, a broadcast of the game and scoreboard feed.
Telstra is providing technology, including a Cisco IP network, while Appscore has supplied the bespoke system that enables streaming and entertainment to be displayed on the tablets.