A 4SquareMedia Website

> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
Laser TV
Mounting Solutions
Portable TVs
Rear Projection
4k TV
> Wireless & Networking
> Featured Reviews
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
> Subscribe to Newsletter
> Subscribe to Magazine

Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound


Sony's Loss Falls 93% LCD Slump, Mobile Up

By Oonagh Reidy | Thursday | 07/02/2013

As it shuts NSW stores, Sony announces $124m losses for Q3, but says Mobile is ascending, LDCs, Playstation slumps.

It looks like the Japanese giant may be making a comeback as Q3 loss is reduced 93%, sales lift 7%.

Sony's global third quarter sales rose 6.9% to $22,3 billion to end December 31, thanks to the ascension of Sony Mobile with the Xperia smartphone range, but TV sales slumped 25%.

Sony recorded an operating profit of $534 million or 46.4 bn yen for Q3, compared to a loss of 91.7 billion yen in the same quarter 2011.

Sony consolidated sales for the nine months also rose 3.6% year-on-year to $5822bn, attributed to the consolidation of the Sony Mobile division and a weaker yen, although LCD TV, Blue Ray demand saw a "significant decrease"

Just yesterday, Sony Australia announced it would be shutting its two Sydney based stores in March due to "changing customer behaviour" and said it would adopt a kiosk retail strategy.

Sony's nine month loss also massively decreased from 150.6 bn yen to 50.9 bn yen or $585 million.

Q3 losses fell 93% from 148.2 bn yen to 10.8 bn yen or $124 million.

Breaking down Q3 sales, its Imaging division (includes cameras) fell 4.6% with "significant decrease" in sales of compact digital cameras due to the popularization of smartphones.

Sony Game sales fell 15.1% to $ $3,0bn due to plunging demand for PlayStation and PSP consoles and games, although the loss was partially offset by the sales of the PlayStation Vita. Operating incomes for the business also suffered an astronomical fall to just $53m - a drop of 29.2 billion yen.

Mobile revenue rose a whopping 94.4% to $3,6bn due to the consolidation of Sony Mobile in February last reflecting a shift to smartphones from feature phones, and higher unit sales of smartphones, being partially offset by "significantly lower sales" of Sony PCs

Sony is banking on the success of devices like the Xperia Z smartphone and said it is streamlining its supply chain and strengthening marketing.

Average selling prices of smartphones compared to feature mobiles was also attributed to the rise. Still, Sony recorded an operating loss of $245 million- although better than the loss the previous year.

However, sales of Sony LCD TVs fell almost 25% to $2.1bn, while its 'Home Entertainment and Sound' division recorded a loss of $92 million. Division sales fell almost 18% to $3,7bn and includes home audio, Blu-ray Disc players and recorders.

Sony says it aims to increase sales and make its once mighty TV business profitable by March 2014 by selling "TRILUMINOS Display" LCDs, pricey 4K LCDs, launching a 4K distribution service in the U.S. in summer 2013 and the world's largest 56" OLED TV that displays 4K images.

It also plans to "aggressively" launch products that fit the needs of the regions in which they are launched. Sony said it is implementing the Television Profitability Improvement Plan announced in November 2011.

Sony Pictures was up 30% due to the "strong" performances of Skyfall and Hotel Transylvania, while home entertainment revenues rose on the back of The Amazing Spider-Man and Men in Black 3.

Sony's outlook for next quarter remains unchanged, predicting a sales lift of just 1.6%, and further downgraded sales of LCD, Blu-Rays and gaming below previous forecast, although predicts Sony Mobile will continue to make gains.

It forecast a full-year net profit of 20 billion yen or $213 million.

At the end of the nine months, Sony had cash of $2,5 bn from operating activities, a decrease of 63.4 billion yen, or 22.4%.

Sony shares fell 4.3% to $ 15.13

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section

New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5

Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...