Turn it off and your eyes will still want to enjoy the understated elegance and fresh styling of this ultra thin model.
Along with the riveting picture quality you also get a TV smart enough to graduate at the top of its class.
It's no idle boast. One of Panasonic's Life + Screen models, the TH-60AS700A's my Home Screen feature allows you to personalize and populate the home screen with the apps and contents you can't do without.
Swipe and Share is also smarter than smart and with this feature one swipe of a smartphone, tablet or other Bluetooth enabled device with iOS 5.0.1 or later, and Android 4.0 or later operating systems will have you streaming and sharing content.
But for a mind-boggling feature, it's hard to go past VIERA Content that lets you share videos, memos and text messages from outside the house.
Other handy options are a web browser that supports HTML5 pages, 3D viewing and a Media Player that plays back content stored on a USB memory stick.
Panasonic TVS Take You To Hollywood
The most enjoyable way of watching Hollywood blockbuster movies, sporting events and TV programs in your own home, is as close as a Panasonic 4K Ultra-HD LED LCD TV.
The great news is Panasonic is adding four new Life+ Screen models to its current expansive ranges of leading edge TVs.
The just-released AX800 series models simply cement Panasonic's status as a leading Ultra-HD 4K TV brand. The two new AX800 models offer consumers consummate viewing on a 65 or 58-inch screen.
The new models joining Panasonic's flagship VIERA Life+ Screen AX900 series have amazing picture quality. In fact, it's said to be the best of any panel this maestro TV brand has ever built.
The AX900 series models combine the best of Panasonic's LED LCD and Plasma know how. They offer the brightness of LED and the pitch-blacks and fast motion smoothness of plasma.
The new AX900 and AX800 series of TVs have a bundle of future proofed features including 3D, 4K resolution, Life+Screen SMART TV options, Remote Recording and stunning, fresh styling.