People who buy a US$20,000 4K television will end up watching "non-native content [upscaled] to 4K resolution." According to Sony's Business Development Manager, Michael Bromley, there are only seventy-five 4K films available.
"In the future, [4K] will become viable," but until broadcasting and internet infrastructure catches up, Samsung aims to present today's supported content with brighter and quicker OLED TVs.
LG's 4K Television
So far, the company's appreciation for content has seen its current range of televisions prosper. Coinciding with the launch of the company's ES9000â€”a 75 inch LED television which has "the largest panel [Samsung] has ever launched" in Australiaâ€”was a free 3 month subscription to Foxtel's featured app.
Before the Foxtel application was launched, the most used app was YouTube with 100,000 individual users. In its first month alone, Foxtel eclipsed YouTube's usage with 120,000 individuals relying on the service.
"The local content we've been able to deliver has really helped sales."
According to Wright, grand-final hysteria has "people out shopping for bigger screens," with TVs 55 inches and above growing in popularity.