LG Australia has hired leading actor Ewan McGregor to sum up the new LG TV range to a packed audience of journalists today, described as "F***ing Brilliant."
Lambro Skropidis Marketing General Manager at LG Electronics Australia claims that Australians are moving to bigger screens and during the past six months the market for smaller TV has slumped compared to the larger end of the market.
LG management claims that the large screen market is growing at the expense of plasma with the Company now holding 21.5% of the LED/LCD value market in Australia.
In the plasma market LG has also stripped market share away with the Company predicting that their new OLED and 4K TV technology will lead the market but it will not come cheap with their OLED TV's set to be over $15,000 when released later this year.
The LG OLED debuted in Oz today is the industry's first curved screen ergonomic design, providing an "IMAX-like" viewing experience in the home.
Last week, Samsung launched a $40,000 85" 4K TV with both Samsung and LG, now chasing growth in the premium end of the Australian TV market.
Today LG also announced it would be releasing cheaper 55" and 65" Ultra HD TV (known as 4K) with pricetags that compare more favorably to existing 84" model, which costs a cool $15999.
Over 70% of TV to be sold in 2013 will be Smart TVs, it said today, and will feature 'Time Machine II' inbuilt, which records and saves programs...even while you're watching a different channel.
The new LG's will let you 'SmartShare' content between devices like a smartphone or tablet to the Smart TV.
The Smart TVs will come with LG's Magic Remote which you can command with simple gestures - Point, Draw, Speak & Scroll, recognises natural language voice for easier searches, and you can use your smartphone as a remote or to watch TV (on your phone) in another room.