Matt Pearce, Group Marketing Manager, VIErA at Panasonic Australia said the Japanese Company was now working with the "specialist" channel as they believed that they still have the best TV offering in Australia with their premium plasma TV range.
Pearce said "We have not done a good job in the specialist channel despite having a superior panel offering. We have addressed this issue and are now working with this channel to increase sales and stock levels".
Panasonic TV engineer Isshin Kinugawa said recently the firm's plasma technology had been totally reworked for 2012 and that the new range which was recently launched in Australia was superior to past models. According to Len Wallis of Len Wallis Audio in Sydney, his biggest problem was not selling Panasonics high end 65" plasma TV but getting stock.
Kinugawa said that the new range had been engineered to deliver stronger blacks and a superior overall picture. He admitted that while the sub-pixels were previously all the same size, Panasonic's new plasma technology uses sub-pixels of varying sizes, with a green sub-pixel that's notably larger than the others.
Similarly, the screen panel coating has been modified to help cut down on glare and reflections, according to Panasonic.
Apparently, these two changes will make for a measured contrast ratio twice as high as in last year's Panasonic plasmas, which were already way ahead of their LCD counterparts.