|Motorola describes the store, which will go live on July 15, as "a place where you can get any Moto product available in Australia".|
The Moto G4 Plus smartphone and Moto 360 2nd Gen smartwatch (which are launching in Australia from July 9 and July 13, respectively - see below) will be the first products offered via the store.
The full range of Moto products on sale in Australia will become available through the store in the coming months, along with supporting accessories, such as interchangeable backs for the G4 Plus and interchangeable straps for the Moto 360, with all models sold via the store to have the same pricing as channel partners.
"Moto Online Store makes it as easy as possible to stock up on the full catalogue of Australian Moto products in all colours and configurations, sold directly by Motorola Australia with full product warranty and support," Motorola states.
When making a purchase via the store, consumers will be able to select the "Click to Buy" button, providing a drop-down list of purchase options, including channel partners or the Moto Online Store.
Motorola states that distribution, logistics, call centre and management for the store will be handled in Australia, with the central warehouse located in Sydney.
Same state metro deliveries typically will arrive in one to two business days, with same state regional and rural deliveries taking up to five business days, while interstate metro deliveries typically will arrive in three to six business days, and delivery times for regional and rural interstate may vary based on location.
The store can be found here.
Moto G4 Plus
Motorola's Moto G4 Plus smartphone will arrive in the local market in 16 GB and 32 GB variants.
The 5.5" full-HD G4 Plus is powered by a 1.5 GHz Qualcomm Snapdragon 617 octa-core processor and runs Android 6.0.1 Marshmallow, is equipped with 2 GB/3 GB RAM, and sports a fingerprint reader.
It is decked out with a 16 MP rear camera, with laser focus and phase detect autofocus, and a 5 MP front camera.
The G4 Plus is equipped with a 3,000 mAh battery, with Motorola stating TurboPower provides up to six hours of power in 15 minutes.
Harvey Norman, The Good Guys and Officeworks will stock the 16 GB version in black from July 9, while both the 16 GB and 32 GB versions will be available in black and white from the Moto Online Store from July 15, with the 16 GB version priced at $399 RRP and the 32 GB version $449 RRP.
Moto 360 2nd Gen
Motorola states that with its second generation Android Wear Moto 360 smartwatch it has "refined the classic and timeless design and created a watch collection specifically designed for men and women".
"Taking further inspiration from the traditional watch world, Moto 360's case design now features lugs specifically tailored for men and women, and polished bezels in new styles," Motorola states.
"With new quick-release bands, you can easily swap between leather and metal bands in seconds to match your look for the day."
The Moto 360 is Wi-Fi-enabled, allowing users to stay connected even if their phone is out of Bluetooth range, while Live Dials makes it easier "to dive into the apps you use most with shortcuts right on the watch face".
In terms of battery life, the Moto 360 offers up to two full days of use, while it is also decked out with sensors allowing for tracking of heart rate and how many calories have been burned.
The Moto 360 will be available from Harvey Norman from July 13, coming in 46 mm cognac leather and 42 mm silver metal strap variants, priced at $479 RRP, with both models to also be available from the Moto Online Store from July 15.