|The Levi's Commuter Trucker jacket, designed with Google Advanced Technology and Projects' (ATAP) Project Jacquard technology woven in, was announced at the Google I/O developer conference.|
Via a blog post, Levi states that the jacket is the product of a year-long effort between its Innovation team and Google's ATAP group.
"With a simple touch of a jacket sleeve, cyclists can wirelessly access their phone and favourite mobile apps to adjust music volume, silence a phone call or get an estimated ETA on their destinations," Levi states.
The Jacquard tech allows users to perform simple gestures, such as tapping or swiping on a sleeve to activate functionality, while, the same as any normal jacket, the Commuter Trucker jacket can be washed.
"Anyone on a bike knows that navigating your screen while navigating busy city streets isn't easy - or a particularly good idea," Paul Dillinger, Levi head of global product innovation, commented.
"This jacket helps to resolve that real-world challenge by becoming the co-pilot for your life, on and off your bike."
Levi states that the jacket is expected to be available beginning spring (which begins in the US in March) next year.