Telstra will supply the 83,500 seater ANZ stadium with in-stadium high-density Wireless Local Area Network (WLAN) coverage for the next five years, it was announced today.
Telstra will use the Cisco Connected Stadium WiFi solution, deployed in sports venues around the world.
Purposely built for the Sydney 2000 Olympic Games, ANZ Stadium is the only venue in the world designed to host five professional sports - rugby league, rugby union, Aussie rules, football and cricket.
Sports spectators can make greater use of mobile technology, tweet, view replays and statistics, order food and beverages from their seats, and will ultimately watch IPTV and other online content at games.
The new network will also simplify ticketing, helping fans find the quickest way to their seats.
"The first stage of the rollout will connect sponsor content to WiFi devices throughout the stadium, allowing information, announcements and video content to be displayed to fans," says Daryl Kerry, Managing Director of ANZ Stadium
Telstra is currently looking to rev up its digital media business, as traditional revenues from phones disappear.
"This technology will further enhance ANZ Stadium's reputation as one of the world's greatest sports and entertainment venues," says Kathy-Anne McManus, Telstra Enterprise & Government.
"We're proud to be introducing technology that will improve the customer experience when visiting ANZ Stadium, and ultimately allow fans to engage with IPTV and other online content."
The ANZ Stadium WiFi network will be rolled out in the coming months, and available to the public from the start of the 2014 NRL season.