|D-Link, which is running the campaign in JB Hi-Fi and Harvey Norman stores across the country, cites statistics from a survey by Arris revealing that the average home now has at least six media devices connected to its Wi-Fi network, spending almost 6.5 hours each week streaming, but with 63 per cent of those homes having Wi-Fi issues.|
D-Link states it "aims to solve the most common Wi-Fi problems stemming from the incorrect choice of router, as well as helping to demystify why consumers may not have the best streaming experience due to their overloaded household Wi-Fi networks".
"Extreme streaming provides education and solutions for issues involving Wi-Fi and routers, and includes extreme music, extreme gaming and extreme movies," D-Link managing director Graeme Reardon commented.
"Users will be educated as to where the Wi-Fi workflow falls over. Is their router up to the job? How can they move from a traditional Wi-Fi setup to one that can properly handle all their streaming requirements? How do they manage their newest, bandwidth-hungry gadgets, such as connected smart TVs, where the entry or mid-level routers their ISPs have given them simply cannot?
"The reason we're giving away the Taipan is to highlight what a really powerful modem router can achieve, and because in most cases it provides the Wi-Fi and networking answers and solutions people are looking for."
Equipped with 11AC Wi-Fi, the Taipan AC3200 delivers Wi-Fi speeds of up to 3,200 Mbps (600 Mbps on 2.4 Ghz + 2 x 1,300 Mbps on 5 GHz), employing simultaneous Tri-Band functionality, while an in-built amplifier, six high-gain antennas and Advanced AC SmartBeam technology combine for enhanced Wi-Fi speed and coverage.
The Taipan AC3200's Smart Connect automatically connects each device on the network to the Wi-Fi band where it can connect at its maximum possible speed, and, with an embedded ADSL/VDSL modem, it is FTTN and FTTB NBN compatible, while one of the Gigabit Ethernet ports can be used as a WAN port for any fixed line service, future-proofing users for a potential FTTP NBN connection.
A 1 Ghz dual-core processor provides "for increased performance to support more devices and provide faster throughput", while Gigabit Ethernet "delivers wired performance 10x faster than traditional fast Ethernet".
"The Taipan essentially future-proofs the home and avoids users having to change routers again anytime soon," Reardon stated.
"This is no mean feat, bearing in mind and again according to the Arris survey, that '72 per cent of consumers consider a high-speed internet connection in every room of their house either vitally important or very important. And, more than half (54 per cent) state that it is vitally important to have high-speed Wi-Fi that works outside of its current range."
"Through our Extreme Streaming education campaign, we aim to solve all the Wi-Fi, networking and connectivity issues in as many homes as we can across Australia.
"Bearing in mind Netflix is projected to double its size in terms of streaming viewing relative to traditional linear viewing within the next few years, there is no better time to upgrade and get the best modem router and Wi-Fi solution for your home."
Further information can be found at D-Link's Facebook page here.