Sonos the wireless sound Company that has seen 100% growth in both the USA and Australia during the past 12 months has been given a global makeover they have also launched a sub $500 sound system that takes on the Bowers & Wilkins Zeppelin, It has been described as the best small iPod attach speaker ever launched.
According to Niv Novak the CEO of Playback Systems the distributor of Sonos wireless sound systems in Australia, Sonos is the fastest growing sound Company in Australia, with Novak tipping over 100% growth during the next 12 months due to the launch of a power new Play: 3 sound system that is set to be sold in both JB HI Fi and Harvey Norman.
As part of their global makeover which has been driven by Greg Perlotm, Sono’s new brand manager, the Company has introduced a new logo, an upgraded look and feel to both their Apple and Android applications, as well as new packaging for their products.
Perlot the former Vice President of Marketing at Quicksilver believes that Sonos has come of age and is now evolving as a sound Company into a new period of growth.
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| New Sonos Play 3 |
As part of the new branding the Company is positioning their new small sound system which pumps out very loud sound from such a small but powerful speaker as the “The wireless HiFi system.”
The new system comes in black and white and will retail for $499.
Sonos is now calling the larger S5 networked speaker the Play: 5.
According to Novak, Sonos is on a “massive growth curve” in Australia.
“We started off in the specialist channel selling an integrated wireless sound system. Earlier this year we started selling our S5 speaker through JB Hi Fi. Now we are expanding our retail channel with a product which at $499 outperforms a lot of the more expensive iPod docks and attach sound systems”.
Novak claims that a Sonos customer gets a lot of benefits with their system Vs competitors. He cites as an example a Sony Music deal that allows consumers to access millions of streamed songs via the recently launched Anabis streaming service which is set to be expanded in Australia to over 6 million titles.
“Sonos customers will be able to listen to 360 kilobit streamed content which other manufacturers are unable to offer. A Sonos customer can also access content and their Sonos device from either an iPhone, iPad or an Android Smartphone or tablet” Novak said.
“During the past 18 months Sonos has added free iOS and Android apps to control its multiroom wireless audio system from people’s existing smartphones and tablets like the iPad; as a result we have seen rapid growth”.
“Adding to this he introduction of the S5 which has now been branded Play 5, which integrated a speaker with the wireless networking component, made setting up a multiroom system easier and has led to a big leap in sales as we were able to expand our distribution from the specialist channel to the mass channel”.
