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After several quarters of modest growth, 1080p LCD TV segment sales boomed in the third quarter of 2007, and overall LCD TV unit sales in the 40-inch and above segments grew 113% from the previous quarter, according to Quixel Research.

Tamaryn Pratt, Quixel Research’s principal, stated that the LCD TV category has already outsold PDP at 42-inch and is now upping the stakes with 1080p resolution models. The wide availability of 46-inch and 47-inch 1080p LCD TV models will soon put pressure on 50-inch PDP where 1080p is not yet widely available, Pratt added.

Revenues for the 40-inch to smaller than 43-inch 1080p LCD TV segment grew 188% sequentially and 362% on year to reach US$1.7 billion in the third quarter. The 40-inch to smaller than 43-inch 1080p LCD TV segment represented 10% of the total category’s revenues or up 3% from the previous quarter.

Overall unit sales for the LCD TV category were up 29% sequentially and 73% on year. In terms of sales value, the LCD TV category generated US$5.2 billion in revenues or up 38% from revenues of $3.8 billion in the second quarter of this year. Comparing year-to-year, LCD TV revenues were up 72%.

The total value of the Advanced TV market was worth almost US$7.5 billion in revenues in the third quarter and the LCD TV segment represented almost 70% of that market. Quixel Research’s projections for the US LCD TV market show the category tripling in volume by 2010.

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