Logitech Australia, who recently parted company with long time Marketing Director Nick Angelucci, is looking to grow market share in Australia, not with their traditional keyboard and mouse offering but a new range of sound, gear, headphones and web cameras as well as their new Logitech Revue device that runs Google TV.
Contributing to their growth in Australia is a new generation of Harmony Remotes which the company is confident will be a “big seller” running into the peak Xmas period.
Logitech Australia executive, George Skaf, said that conditions in the Australia market are currently “tough” but he is confident that the company will achieve sales growth of between 12 and 15 percent in the current year.
“We are delivering a range of products at the right price points and this is helping retailers. Also contributing is a massive consumer appetite for anything that attaches to an iPad or iPhone or a new generation of smartphones. They want in ear headphones and speakers and in coming weeks we will launch several new products” he said.
According to Saad, portable or attached sound has become a $60M dollar market in Australia and Logitech has every intention of growing their share of the Australian market.
“Retailers like Officeworks and Dick Smith like Logitech products because we sell at the right price points. Wireless and webcams are growing as more consumers move to social network sites and services like Skype. Purchases of notebooks and netbooks have driven demand for our wireless mouse range” he said.
When challenged on the future for Harmony remote control devices in light of a move by vision and sound manufacturers, to develop control applications for iPhones, iPad’s and smartphone’s as well as a new generation of tablets, Saad said: ” We believe that in the short term the market for Harmony products will remain strong. Yes, there are some challenges coming but in the short term consumers are still buying universal remote controls”.
Among the products set to be launched in Australia is the Logitech Revue which has been developed in partnership with Google and the Google TV team who are also working with several other vendors, including Sony, to deliver an Android based TV.
Logitech Revue is a form of set top box and entertainment controller that allows users to access Google TV content from both online and via a satellite connection similar to what Foxtel offers.
The device, which is set to go on sale on October 17th in the USA, has all of the Logitech Harmony technology built into it.
Users of the device will be able to link to the cloud via a Google account. People who have seen the device claim that it very similar to a Sony PS3 or Xbox 360 menu.