Oral-B has launched its Genius X toothbrush which uses artificial intelligence to help you brush your teeth better for US$220.

The Oral-B 10000 Genius X is available from their website for US$220 is the follow up to the Genius 9000, which sold from the Shavershop for AU$349.

Unfortunately, there is no word on whether the Oral-B Genius X will make its way down under for Christmas.

Featuring wireless Bluetooth connection, the Oral-B Genius X links to a dedicated companion app on your phone to time how long you brush your teeth for, how to pressure your applying, where you have been brushing and where you should brush more next time.

oral b genius x 3 $220 Artificial Intelligence Oral B Toothbrush

Utilising sensors within the toothbrush, the device can detect pressure and its location within your mouth, something a reviewer from Forbes was most impressed about.

It does this through the “Genius X AI algorithm” which provides a better brush guide, with a full rating as well.

The app also allows users to customise the look of the SmartRing on the Genius X toothbrush.

One thing that makes the Oral-B 10000 Genius X not so intelligent is the lack of compatibility with voice assistants like Google or Alexa for features like reminders to brush teeth.

If the included toothbrush coaching from the Oral-B companion app is not enough to warrant the $220 price tag, then you’re probably better off with a more affordable model, or the free toothbrush from your dentist.

The Oral-B 10000 Genius X comes with three different brush heads that promise to remove 500% more plague, along with a rechargeable battery that lasts two weeks and an included travel case that can charge both your toothbrush and smartphone at the same time.

Oral B Genius X 2 $220 Artificial Intelligence Oral B Toothbrush