After unveiling its Musion Theatre in Melbourne last month, Fisher and Paykel announced that Sydneysiders will have the chance to view the theatre at the Sydney Good Food and Wine Show on Friday.
Good Food and Wine Show visitors are invited into the Fisher and Paykel Musion Theatre where they view a four-minute 3D holographic video projection of Fisher & Paykel’s products, which highlights ergonomic and design features.

Fisher and Paykel’s National Marketing Manager, Peter Russel said, “This unique and daring display continues Fisher & Paykel’s commitment to true innovation and supports our brand proposition – How Very Thoughtful. We really wanted to move away from the standard product showcase and embrace new technology to deliver an exciting, new experience for consumer.”

“Fisher & Paykel endeavours to create a sensory experience that will capture attention and interest among our target audiences. We look forward to seeing how Sydneysiders will respond,” concluded Russell.

In addition, the company also announced that its cooking appliances will also be showcased at the News Magazines Taste stand.

See the video below.