Hype associated with 3D TVs and iPads has peaked according to Gartner as both technologies fail to live up to consumer expectations because of a “lack of maturity” a new “Hype Report” reveals.
Hype associated with 3D TVs and iPads has peaked according to Gartner as both technologies fail to live up to consumer expectations because of a “lack of maturity” a new “Hype Report”
Last night the global research Company who conducts extensive research in Australia issued its 2010 ‘Hype Cycle’ report, which tracks consumer reaction and purchasing patterns of new technology.
According to the report, consumers have already reached the peak of inflated expectations for devices like the iPad and 3D TV with many users claiming that the technology in tablets and 3D TVs is “not mature”.
Gartner said that new styles of user interaction will drive usage patterns in the future, giving organisations opportunities to innovate how information and transactions are delivered to customers and employees.
The report refers to the “high-impact” technologies on the consumer consciousness for 2010 as being the iPad and other tablets, 3D TVs and displays, as well as 4G mobile. What follows the peak, as Gartner VP Jackie Fenn explains, is often a “trough of disillusionment, where you get a backlash against the technology, before you settle down and people start to understand how to use the technology.”
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Engadget claims that the report’s views on the iPad “Hype Cycle” aligns with the findings in a recent analysis by NPD Group that suggests that users of the iPad were dissatisfied with certain aspects of the device, such as a lack of USB ports and expansion card slots. The same NPD research also indicated that early adopters of the iPad were more satisfied than later adopters. This would suggest that those caught up by the hype who purchased the device later may have had high expectations and have been let down by the actual experience.
Despite the observations by Gartner and the NPD Group, a recent report by Bernstein Research calls the iPad “a runaway success of unprecedented proportion,” having the fastest adoption rate of any consumer electronics device, surpassing the original iPhone and even the DVD player. According to Bernstein, the current sales rate of the iPad is 4.5 million units per quarter.
As part of the research Gartner examined the maturity of 1,800 technologies and trends in 75 technology, topic, and industry areas.
“High-impact technologies at the Peak of Inflated Expectations during 2010 include private cloud computing, augmented reality (such as the Sony Move), media tablets (such as the iPad), wireless power, 3D flat-panel TVs and displays, and activity streams, while cloud computing and cloud/Web platforms have tipped over the peak and will soon experience disillusionment among enterprise users,” Ms Fenn said.
Transformational technologies that will hit the mainstream in less than five years include media tablets, cloud computing and cloud/Web platforms. Longer term, beyond the five-year horizon, 3D printing, context delivery architectures, mobile robots, autonomous vehicles, terahertz waves and human augmentation will be transformational across a range of industries, according to Gartner.