$40K 103 Inch Panasonic TV Becomes $85,000 3D TV When You Add A B&O Badge

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If you are looking for a top end TV and have a spare $85,000 how about a new Bang & Olufsen 103 inch plasma 3D TV complete with B&O badge.

But if you want the same panel without the B&O name for sub $40,000 you can always buy the 103 inch Panasonic plasma complete with their NeoPDP plasma technology.

The Danish A/V company who is set to launch the new TV in Australia shortly believes that there is a market for their, 3D-capable Full HD plasma TV system even with an $85,000 price sticker.

Like their  85-inch Beovision 4-85 B&O uses a plasma panel sourced from Panasonic and driven by B&O video processing technology.

The set, which is designed for custom installation, is built to order and ships approximately five weeks from the time the order is placed.

The system includes a motorised floor stand that slowly and quietly lifts the screen from its low-riding “off” position to the optimal preset viewing level, and tilts the screen left-to-right and forward and back to accommodate any seating position.

To ensure the picture quality is always in synch with the surrounding environment, a motorised meter drops down in front of the screen to measure light from a gray scale chart automatically every 100 hours to adjust for optimal color performance.

When it ships in June, the system package will include the 85-inch plasma screen, floor stand, central processing unit, a BeoVision 10 center channel speaker mounted in the stand and a specially designed remote control.

Active-shutter 3D glasses needed for the 3D effect have been optimised for the B&O 4 and sell for $145 a pair. The glasses are produced for B&O by Xpand3D and use a proprietary IR code to synch to the display.

 

The stand and TV bezel are available in a choice of colors including black, silver, gold and grey, to coordinate with almost any room.

The complete system with display, stand, and speakers weighs 477 kilo.

“You won’t find televisions of this size in traditional retail, simply because they are not equipped to handle it,” said Zean Nielsen, a B&O president, adding a delivery requires three piano movers just to get the set in the home without damaging it.

Explaining why B&O decided to go with 3D at this time, Zean Nielsen said: “if we are going to launch a television it needs to be truly unique, and we believe that 3D experiences need to be big, enveloping and engulfing. So, having a 3D television measuring 32 inches makes no sense to us. It has to be big. We didn’t feel the raw materials, the screen and actually 3D content were ready for us to jump in, until now.”

The company said that at the same time the Beovision 4-85 starts shipping it will upgrade the preceding Beovision 4-103 version with the latest Panasonic NeoPDP panel and the same 3DTV capability. That model will keep the same $112,000 suggested retail price with the improvements, the company said.

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