Canon Australia has reported first half sales growth of 47.5% from increased demand for digital cameras. Globally, Canon this week reported that profits had plunged 86% and that sales were down 29%. Sales of SLR camera’s have grown by 74.7%.
“Australia has seen outstanding performance from our camera category* with impressive overall first half sales growth of 47.5%,” said Mr. Kenji Kobayashi, Managing Director Canon Australia and New Zealand. “We have responded to growing market demands by continuing to provide new ranges of quality products that cater to market need. This coupled with our depth of consumer understanding and greatly evolved capability to market and sell, has seen our value share grow ahead of the market in our largest categories.”
The performance of Canon’s EOS digital SLR camera range reflects the strength and quality demanded by Australian camera users with a 74.7% increase in sales across Australia this year. The market has also responded positively towards Canon’s IXUS and PowerShot digital still camera ranges with successful growth in combined sales of 32.4% this year.
“These results show that Canon is leading the way in innovation, producing a product that is well embraced by the Australian market. This continued strength has seen our company maintain its number one position** in market share for both our digital SLR range as well as our digital still compact camera range”, said Mr Kobayashi.
“These results indicate that digital imaging is clearly an important part of the Australian lifestyle and we are proud to be helping drive the market’s growth,” said Mr Kobayashi. “People are taking and sharing more images than ever before, and we will continue to provide creative solutions to meet their ever-expanding imaging needs.”
Sales revenue is down across the industry in the business products market with local businesses continuing to face budget challenges. Despite this, Canon’s business solutions have performed well against their competitors and the industry as a whole.