68 Per Cent Of Oz Households On Digital TV

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The Minister for Broadband, Communications and the Digital Economy Senator Stephen Conroy announced that 68 per cent of Australian households have already converted to digital TV.
According to the latest Digital Tracker survey for the first quarter of 2010, 68 per cent of Australians have already converted to digital TV, an increase of seven per cent in the national conversion rate since the last quarter of 2009. The report also found that 95 per cent are aware of the switchover program, 82 per cent have an understanding on what needs to be done, and 83 per cent were satisfied with digital TV.

“The Digital Tracker showed positive growth in the first quarter of 2010 across all of the indicators, including awareness, understanding, attitude, intention, conversion and satisfaction with digital TV,” said Senator Conroy.

In addition, there was 99 per cent awareness of the switchover in Mildura/Sunraysia which is the first region of the country to go digital-only from 30 June 2010. Eighty-seven per cent of households in the region were digital ready during the first quarter of 2010, up from 79 per cent in the previous quarter.

“Taking into account additional households helped through the Government’s Household Assistance Scheme and not recorded in the survey period, and those who watch digital TV channels through subscription TV, more than nine out of ten households in Mildura/Sunraysia are now digital ready,” added Conroy.

“Public meetings and workshops to be held in Mildura, Ouyen and Robinvale in the next few weeks are targeted at the last remaining households yet to switchover to digital TV,” Senator Conroy said.

Read the full report here.

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