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At last, a timepiece designed for those of us with – how do you put this? – a relaxed sense of time.

US company Talus Furniture have released details about their ‘About Time’ watch which aims to bring analog time values to the digital world.

Taking a very philosophical stance – “time is not uniform but flows from moment to moment” – the new timepiece reads the time like you would say it. For example, if it’s 8.13, most people would say ‘quarter past eight’, and that’s exactly what the watch will say.

However, if you want a more accurate reading, pressing the ‘Set’ button gives you the exact time.

The company says the watch can be customised to display localised slang terms, or to ‘speak’ like an English butler.

Talus is also planning another watch, called the ‘Timeline’ which shows the hour ‘floating’ from the bottom to the top of the display.

Manufacturing of the watches is still under negotiation, with local availability and pricing unavailable.

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