Ad Campaign Ramps Up For Digital Radio Debut

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With only a few months left before it starts broadcasting, Commercial Radio Australia and retailers and are to start a media blitz in four weeks’ time in the country’s give main centres.Joan Warner, chief executive officer of Commercial Radio Australia (CRA), said the commercial radio industry and retailers were on track with the on-air campaign to promote the switch on of digital radio services to listeners.

Warner said commercial radio digital services would be rolled out progressively throughout May and in the first few weeks, as required by the regulator, would be in interference test mode while any interference issues are dealt with.

“With nearly 80% of Australians listening to commercial radio each week, it is important that we let our listeners know about digital radio, that digital radio is coming, and provide good on-air support to the retailers who will be stocking receivers,” she said.

Warner said that a major and historic listener event will now be held in August, once ABC and SBS services join commercial radio services on air in all cities. This event will be held simultaneously across all five state capital launch cities.

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