A study has revealed that 30 percent of Australian adults don’t back up critical data such as photos, e-mails, and personal and business documents because the whole process is too complex.
The study, conducted by Harris Interactive, has found that while 58 percent of Australian surveyed have previously lost important data, they are not taking steps in protecting it. 34 percent of the respondents said that they do not understand the process of performing a backup, 21 percent said they do not think it’s important enough to worry about, 10 percent think it (backing up) takes too much time, while 7 percent do not backup because they believe that backup devices are too costly. This is in addition to the 12 percent who said that they ‘never knew’ they had to do it.
Seagate’s Director of Sales and Marketing for South Asia and ANZ, Henk van den Berg said, “The concern is that a high proportion of Australians are risking losing precious and largely vital information and images when a few minutes and some simple backup techniques could help protect this data, saving them heartache and giving them peace of mind.”
“With the increasing number of digital devices on the market and a larger number of users interacting electronically, the thought that data loss just won’t happen to them is going to catch some users by surprise,” added van den Berg.
The research also indicated that the digital files most valued by adult computer users in Australia, Great Britain, France, Germany, China and the United States are personal photos (39 percent), followed by text documents and emails (23 percent) as well as financial/business records (14 percent). In addition, more than a third (37 percent) of respondents globally considered their digital content to be “priceless.”
Elsewhere in the world, the poll shows that other English-speaking markets are almost as far behind the curve as Australia when it comes to protecting their digital assets. The U.S. and Great Britain were most negligent, with 35 percent failing to make backup copies of digital content stored to external devices or media.
Of the six international markets surveyed, China leads the world in effective data backup with 83 percent doing so, followed by France at 81 percent and Germany at 73 percent of consumers taking the proper steps to protect and back up their data correctly. Australia has 68 percent of adults backing up all their digital content.
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