We reviewed Sony’s 46-inch XBR series Bravia a few months back and found it to be quite a charmer. This time, we take a look at the cheaper X-Series 46-incher to find out whether its lower price tag has a direct effect on its performance. Could this be Sony’s best kept secret?

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The Sony Bravia X-Series is very similar to the XBR screen we reviewed recently. It has almost the same amount of connectivity ports (the X-Series comes with two S-Video In ports, while the XBR comes with three), a 10-bit panel with incorporated Motionflow 100Hz, a Full HD 1080p resolution, and comes with features like Bravia Engine Pro, Theatre Sync, and Photo TV HD.

The screen also worked well with various HD sources (Sony’s Blu-ray and Toshiba’s HD DVD player) and was able to remove motion smears with its 100Hz MotionFlow technology. The second generation Wide Color Gamut (WCG-CCFL), Sony’s Bravia Engine, as well as its Live Colour Creation technology did its work and made movies look vibrant and detailed.

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The Sony bezel available in five colours starting at $499.
But what really is the difference between the XBR series and the X series? According to Graham Keogh, Sony’s Product Marketing Manager for Australia, both the X-series and XBR-series are almost identical in this generation of Bravia. However, the main point of difference between the two units is the bezel on the sets.
The X-series has an interchangeable coloured bezel which is black out of the box, but comes in a variety of colours to choose from. If you want a different coloured bezel, you can buy another in black, blue, red, brown, or white. They carry an RRP of $499 for the 40-inch, $599 for the 46-inch, and $699 for the 52-inch model.
The XBR-series however, sports a fixed aluminium bezel that ‘gives it that slight edge and premium feel.’


There is no major difference between the Sony Bravia X-series and the XBR-series. The two screens perform well and sport the latest technology Sony has to offer. If you don’t mind the black bezel of the X-series, then grab it, it’s about $300 cheaper than the XBR-model, and it delivers exactly the same performance as the more expensive model.

There is also the element of personal preference. If you want a screen that has a fixed aluminium bezel, then go for the XBR-series. But if you want a more ‘customisable’ screen, then the X-series may suit your taste. Just remember with the latter option that you will need to add the cost of purchasing the additional bezel ($599 for the 46-inch) to the overall expense (if the colour black is not for you), making it ‘more expensive’ than the XBR series.

To read our review of the Sony Bravia XBR-series, click here.


Product Specifications:


  • Integrated High Definition Digital Tuner: Yes
  • Native Display Resolution: 1920 x 1080
  • BRAVIA Engine: Bravia Engine Pro
  • Panel Bit: 10-bit
  • Viewing Angle: 178 degrees
  • Screen Format: Wide Zoom/Normal/Full/Zoom
  • Picture Mode: Vivid/ Standard/Cinema/Custom
  • Multi Picture: Yes (Picture And Picture)
  • Noise Reduction: 3D Digital Comb Filter
  • Brightness: 500 cd/m2
  • Contrast: 2200:1 (On-Screen) 18000:1 (Dynamic)
  • Response Time: 8ms


  • Audio Output: Yes
  • Sound Mode: Dynamic/Standard/Custom
  • Surround Mode: S-FORCE/Simulated Stereo/Off
  • BBE Digital: N/A


  • HDMI Input: x3
  • Component In: x2
  • S-Video in: x2
  • Composite in: x3
  • Headphone Out: x1
  • HD15 / PC Audio Input: x1

Other Features

  • Power Saving Mode: Yes
  • Clock: Yes
  • On / Sleep Timer: Yes
  • Teletext: Yes (English) 250P
  • Light Sensor: Yes
  • Cinema Drive: Yes
  • OSD Language: English
  • Swivel: No 
  • Tilt: No

Power Requirement: 220-240V 50/60Hz
Power Consumption: 300w
Dimensions with stand: 1262x795x322
Dimensions without stand: 1262x734x121
Weight with stand (kg): 38kg
Weight without Stand (kg): 33kg
Standby Power Consumption: 0.3w

Sony Bravia X Series (KDL-46X3100) | $4,499 |  | www.sony.com.au

For: Product design; Various connectivity ports; Customisable colour settings; Rich and vibrant colours; Interchangeable bezel ($499, $599, $699)
Against: Confusing menu and remote control
Verdict: A cheaper but more ‘customisable’ 46-inch Bravia from Sony.

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