After Bravia & Playstation Losses Sony Now Has Phone Problems

X

Sony who are already bleeding billions in their Playstation and Bravia TV divisions are now facing losses in their mobile phone Company Sony Ericsson who on Friday reported $250 million dollars in losses as they struggle to compete with Apple and their iPhone, HTC and the popular Blackberry from RIM.

Sony who are already bleeding billions in their Playstation and Bravia TV divisions are now facing losses in their mobile phone Company Sony Ericsson who on Friday reported $250 million dollars in losses as they struggle to compete with Apple and their iPhone, HTC and the popular Blackberry from RIM.

Losses for the same period in 2008 were $17 Million dollars.

Sony Ericsson who has admitted that they have a brand image problem, has managed to raise additional capital said that sales in the quarter fell more than 40 percent. Units shipped in the July-September period amounted to 14.1 million, up 2 percent on the quarter, but down 45 percent on the year.

Sony Ericsson said it had strengthened its balance sheet by securing US$676 million in external financing facilities, primarily from parent companies Sony and Ericsson.

In April, Sony Ericsson announced it would slash 2,000 jobs, on top of 2,000 jobs cut last year, to lower costs.

In its outlook for the future, it said it expects the global handset market to shrink by around 10 percent from about 1.19 billion units in 2008.

Outgoing Sony Ericsson President Dick Komiyama said the company had worked at strengthening its image during the quarter. “Having refreshed our brand we are now better positioned to support the launch of new products,” he said.

Leaderboard 728x90 After Bravia & Playstation Losses Sony Now Has Phone Problems
728x90 After Bravia & Playstation Losses Sony Now Has Phone Problems
cs2203g0026 009 624347 au cs co re fy23q2w5 sit in7420 2in1 728x90 R2 After Bravia & Playstation Losses Sony Now Has Phone Problems
Litheaudio 0222 728x90 1 After Bravia & Playstation Losses Sony Now Has Phone Problems
BEL2221 4Square Magsafe 728x90 After Bravia & Playstation Losses Sony Now Has Phone Problems
4Square clarity ad 1 After Bravia & Playstation Losses Sony Now Has Phone Problems
BlueAnt PumpAirLite WebBanners 728x90 After Bravia & Playstation Losses Sony Now Has Phone Problems
Polk Signa S4 728x90 1 After Bravia & Playstation Losses Sony Now Has Phone Problems
G415 SmartHouse 728x90 v2 After Bravia & Playstation Losses Sony Now Has Phone Problems
LG016 Corporate 4square Media LG ToneFree FP9 LB 728x90 After Bravia & Playstation Losses Sony Now Has Phone Problems


YOU MAY ALSO LIKE