What a difference a week makes. One week ago, iPhone 4S has just been launched to an underwhelmed public. Just seven days on Steve Jobs is no longer with us but new iPhone has been embraced lovingly by consumers.
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| Our father: Steve Jobs, Apple co-founder, who sadly passed away last week. |
So much so that pre-orders have “topped” a massive one million in just 24 HOURS – the highest ever figure for an Apple device- surpassing even the previous pre-order record of 600,000 for iPhone 4.
Reports emerging yesterday indicated orders were going swimmingly – hitting 500,00 according to US carrier AT&T, while here Telstra described pre sale demand as “extraordinary.”
Vodafone also confirmed to SmartHouse that interest in the new iPhone has been “high” although didn’t disclose exact figures.
“Australia’s love affair with iPhone continues. Since pre-ordering opened yesterday, the appetite we’ve seen for the iPhone 4S has been very strong,” confirmed Noel Hamill, Vodafone, Director of Sales.
“It’s the first time pre-ordering the iPhone has been available, and customers are definitely taking advantage of that to get in early.”
iPhone 4S sports Apple’s powerful dual-core A5 chip, iOS 5, an all new camera with advanced optics, full 1080p HD video recording, iCloud storage, and Siri voice command assistant.
“We are blown away with the incredible customer response to iPhone 4S,” said Philip Schiller, Apple’s senior VP of Worldwide Product Marketing.
Read Jobs Effect: iPhone 4S Orders Soar
“The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do.”
iPhone 4S will be available at all 13 Apple retail stores in Australia, ahead even of Europe, from 8 a.m. this Friday.
Every customer who buys an iPhone 4S at an Apple store will be offered free Personal Setup service.
4S comes in either black or white (RRP) AUD$799 for the 16GB model, $899 for the 32GB $999 for 64GB.
Judging by this whopping demand, two words: expect queues.
