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A new mobile service provider called Amaysim is planning to take on the major operators with the launch of its low-cost plans.

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According to the company, its SIM only product will be powered by the Optus 3G network, with standard calls costing 15c per minute, standard SMS costing 12c each and data costing 5c per MB.

Amaysim post-paid and pre-paid customers will only pay for what they use, incurring “no flagfall Australia wide to any network at any time, no complex price plan, no minimum term contract and no minimum usage.”

Amaysim’s Founder and Chief Executive Officer, Rolf Hansen said, “The simple fact is that Australians are paying far too much for their mobile phone bills, largely due to the lack of competition amongst existing providers and a failure to treat customers fairly. The market is ready for a provider who puts money back into the pockets of consumers and provides great customer service, transparency and purity of product.”

Amaysim SIM packs are available for $2 online at www.amaysim.com.au or from one of more than 2,000 retail outlets including: 7-Eleven, Harvey Norman, Woolworths Petrol, Newslink, and hundreds of independent mobile phone outlets.

The company also said that Amaysim recharge vouchers can be purchased to the value of $10, $20, $30 and $50 and are available at over 14,000 outlets including 7-Eleven, Harvey Norman, Woolworths, Dick Smith, Myer, Coles Express, Franklins, Caltex and many more.

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