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Amid a flurry of sales from The Good Guys, Kogan.com, eBay and more, Amazon Australia has kept its pledge to undercut rivals, by kicking off its inaugural Prime Day at 12pm AEST today.

Lasting for 36 hours, Amazon’s “biggest” yearly sales event offers discounts up to 70% off, with several highly competitive tech deals.

According to Starcom, last year’s promotion saw Amazon sell nearly US$2.5 billion in one day.

Whilst some of the biggest discounts surround fashion, beauty and Amazon’s house-brand electronics, a little bit of digging unearths some attractive deals on consumer tech.

The sale is restricted to Amazon Prime members, however, individuals can take advantage of the Prime Day sale by registering for free trial membership.

Many Amazon Prime Day deals are already ‘100% claimed’, with wait lists available.

The e-commerce giant has also advised consumers to watch out for sporadic ‘flash sales’ throughout the sales event.

Here’s a snippet of some highly competitive consumer tech deals this Amazon Prime Day:

Bose QuietComfort 35

Bose amazon 1024x461 Amazon Cranks Up Prime Day Tech War
[Amazon AU]
bose hn 1024x550 Amazon Cranks Up Prime Day Tech War
[Harvey Norman]
bose jb Amazon Cranks Up Prime Day Tech War
[JB Hi-Fi]
PS4 Pro 1TB with Fortnite Bundle

Amazon Prime 1024x358 Amazon Cranks Up Prime Day Tech War
[Amazon AU]
JB PS4 Amazon Cranks Up Prime Day Tech War
[JB Hi-Fi]
LOGITECH G903 Lightspeed Wireless Gaming Mouse

Logitech Amazon 1024x373 Amazon Cranks Up Prime Day Tech War
[Amazon AU]
Logitech HN 1024x535 Amazon Cranks Up Prime Day Tech War
[Harvey Norman]
Ring 8SB1S7-WAU0 Spotlight Cam Battery HD

Ring Amazon 1024x403 Amazon Cranks Up Prime Day Tech War
[Amazon AU]
Harvey Norman 1024x539 Amazon Cranks Up Prime Day Tech War
[Harvey Norman]
Black + Decker WDB215WA-XE Wet and Dry Lithium-ion Dustbuster Cordless Hand VAC

Black Decker 1024x354 Amazon Cranks Up Prime Day Tech War
[Amazon AU]
bd gg 1024x735 Amazon Cranks Up Prime Day Tech War
[The Good Guys]
SEAGATE Backup Plus Portable 2.5″ 5TB External USB

SEAGATE 5TB 1024x505 Amazon Cranks Up Prime Day Tech War
[Amazon AU]
Seagate JB Hi Fi Amazon Cranks Up Prime Day Tech War
[JB Hi-Fi]
Amazon Echo Dot

Echo Dot 1024x461 Amazon Cranks Up Prime Day Tech War
[Amazon AU]
Echo Dot 3 Amazon Cranks Up Prime Day Tech War
[Kogan.com]
Philips Hue Starter Kit – E27

Philips E27 Starter 1024x405 Amazon Cranks Up Prime Day Tech War
[Amazon AU]
JB Hi Fi Amazon Cranks Up Prime Day Tech War
[JB Hi-Fi]
BenQ 27-inch 1080p Monitor BL2706HT

Amazon BenQ 1024x370 Amazon Cranks Up Prime Day Tech War
[Amazon AU]
Kogan Amazon Cranks Up Prime Day Tech War
[Kogan.com]

Frame 728x90 Amazon Cranks Up Prime Day Tech War
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4Squre Ads 07 728x90 1 Amazon Cranks Up Prime Day Tech War
DCS 8300LHV2 728x90 smarthouse 1 Amazon Cranks Up Prime Day Tech War
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Olimpia Splendid Unico Cooling 728x90 Amazon Cranks Up Prime Day Tech War
Versa3 Leaderboard 728x90 Amazon Cranks Up Prime Day Tech War

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