They’re at it again. Just when we thought we had seen it all, the online giant has dealt another blow to Apple’s core business, launching its very own Mac download store.
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Already an authorised reseller of Apple devices including iPads and iPhones, Amazon has gone one further with its the Mac Software Store flogging “software essentials for your Mac computer, like Aperture 3, iLife and Mac Box Set, OS X Snow Leopard and MobileMe and more” according to the site.
Mac OS X version 10.6.3 Snow Leopard is selling on the site for US$29 (plus shipping), the same price as Apple.com. However, It is also selling Microsoft Office for Mac, something which Apple doesn’t even offer for sale.
It sells 250 top software and gaming titles for Macs and is offering $5 off downloads purchased until June 01 as well as slashing RRPs on several others including Call of Duty 4: Modern Warfare and giving Airport Mania: First Flight away for free.
And this isn’t the first time the online seller has looked to undercut Apple.
Last week, it sold the new Lady GaGa album for a measly $0.99 on the first day of sale while the same title was on iTunes for $11.99, as it looks to win music lovers over to its fledgling cloud music service.
Amazon already shook Apple’s tree earlier this year by launching its own Android app store, who subsequently sued the e-tailer claiming it pinched its Apple ‘App Store’ name, arguing the name duplication will cause confusion and will mislead consumers.
And it is rumoured to be entering the tabs race with its own Android device, and is said to have placed its first order for 800,000 touch-screen tabs to rival iPad 2.